Ad Strategy
From your first performance check to your next stage of growth.
A clear starting point for your everyday ad decisions.
Find room to grow. Put your next dollar behind stronger performance.
Keep wasted spend in check and make your budget work harder.
The right move, at the right time. Plan when your ads run.
Keep learning from your results and give your next creative a better start.
Adjust targets and spending limits to your business before applying a strategy.
From template to action
A PostPlus ad strategy is an editable set of conditions and actions for your ad account. Choose a template for monitoring, budget protection, scaling or creative testing, then ask your agent to adapt it to your goals and available account data.
Choose the decision you need to make. Use performance alerts to investigate changes before editing delivery; budget protection to set spending boundaries; scaling to evaluate budget increases; or creative testing to compare ads. Start with one question and a clearly defined set of campaigns.
Set your platform, conversion goal, account scope, reporting window and business targets. Check that conversion tracking and attribution match the metric you are comparing. Template thresholds are starting points, not universal recommendations or promises of better performance.
No. Use in your agent copies the selected rules and setup instructions. Your agent still needs the relevant data and permissions. Ask it to show which ads qualify and the proposed changes before you authorize execution; available actions depend on the platform and campaign type.
Copying a prompt does not create a recurring job. A repeated check needs an actual scheduler, access to current data and a record of previous actions. You can start with a one-time review and decide whether to schedule it after checking the results.
Performance alerts uses conditions to decide when to notify you. This is the current purchase-goal rule for Meta Ads, taken directly from the same catalog as the template. It sends an alert rather than changing delivery.
Any one of these can be true
Purchase ROAS
Last 24 hours including this hourReturn on ad spend: attributed revenue divided by advertising spend. A value of 3 means $3 of revenue for every $1 spent.
Purchase ROAS: Return on ad spend: attributed revenue divided by advertising spend. A value of 3 means $3 of revenue for every $1 spent.
Cost per purchase
Last 24 hours including this hourAverage advertising cost for each of these results during the selected period.
Cost per purchase: Average advertising cost for each of these results during the selected period.
CPM
Last 24 hours including this hourAverage cost for 1,000 ad impressions.
CPM: Average cost for 1,000 ad impressions.
Notify
Once a day
PostPlus · Ad strategy
Spend with intention. Find a strategy, make it yours, and bring it to the AI agent you already use.
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